search query: @author Rodriguez-Escudero, A.I. / total: 1
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Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 145-154
 2011 Rodriguez-Pinto, J.
Carbonell, P.
Rodriguez-Escudero, A.I.
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