search query: @author Roedder John, D. / total: 2
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1.
Diluting brand beliefs. When do brand extensions have a negative impact? (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 71-84
 1993 Loken, B.
Roedder John, D.
2.
Knowledge bases and salesperson effectiveness : a script-theoretic analysis.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 164-178
 1989 Meng Leong, S.
Busch, P. S.
Roedder John, D.
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