search query: @author Roehm, M. L. / total: 2
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1.
The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 257-272
 2002 Roehm, M. L.
Sternthal, B.
2.
The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it
Marketing Letters
2001 : AUG, VOL. 12:3, p. 249-258
 2001 Roehm, M. L.
Roehm, H. A.
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