search query: @author Rogers, R. D. / total: 2
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1.
Supply-side marketing: risks and benefits
Research Management
1987 : SEP-OCT, VOL. 30:5, p.26-30
 1987 Baker, K. G.
Hozier, G. C.
Rogers, R. D.
2.
Microcomputer purchase criteria across industries.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 139-146
 1986 Kassicieh, S. K.
Rogers, R. D.
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