search query: @author Ronchetto, J. R. / total: 2
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1.
Embedded influence patterns in organizational buying systems.
Journal of Marketing
1989 : OCT, VOL. 53:4, p. 51-62
 1989 Ronchetto, J. R.
Hutt, M. D.
Reingen, P. H.
2.
Tracing emergent processes in marketing strategy formation. (!Strategic marketing)
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 4-19
 1988 Hutt, M. D.
Reingen, P. H.
Ronchetto, J. R.
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