search query: @author Rothe, J. T. / total: 4
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1.
Video cassette recorders : their impact on viewers and advertisers.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27
 1985 Harvey, M. G.
Rothe, J. T.
2.
Perspectives on the new television.
Business Horizons
1982 : NOV-DEC, VOL. 25:6, p. 55-62
 1982 Rothe, J. T.
Harvey, M. G.
Michael, G. C.
3.
Cannibalism and new product development.
Business Horizons
1978 : 5 OCT VOL.21 p.25-31
 1978 Kerin, R. A.
Harvey, M. G.
Rothe, J. T.
4.
Effectiveness of sales forecasting methods.
Industrial Marketing Management
1978 : 2 APR VOL.7 p.114-118
 1978 Rothe, J. T.
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