search query: @author Rubera, G. / total: 2
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1.
Integrating functional knowledge and embedding learning in new product launces: how project forms helped EMI Music
Long Range Planning
2008 : FEB, VOL. 41:1, p. 17-32
 2008 Ordanini, A.
Rubera, G.
Sala, M.
2.
The release of "Greatest Hits" in the Italian recording industry: An empirical analysis of strategies and timing
International Journal of Arts Management
2004 : SPRING, VOL. 6:3, p. 24-36
 2004 Ordanini, A.
Rubera, G.
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