search query: @author Ruekert, R. / total: 3
references: 1-3 / 3
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1.
Organizing for effective new product development: the moderating role of product innovativeness
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 48-62
 1995 Olson, E.
Walker, O.
Ruekert, R.
2.
Brand alliances as signals of product quality
Sloan Management Review
1994 : FALL, VOL. 36:1, p. 87-98
 1994 Rao, A.
Ruekert, R.
3.
The impact of fair practice laws on a franchise channel of distribution.
Business Topics
1980 : SUMMER, VOL. 28:3, p. 27-37
 1980 Nevin, J. R.
Hunt, S. D.
Ruekert, R.
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