search query: @author Russell, C. A. / total: 4
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1.
Experiential reciprocity: the role of direct experience in value perceptions
Journal of Travel & Tourism Marketing
2010 : SEP, VOL 27:6, p. 624-634
 2010 Russell, D. W.
Russell, C. A.
2.
Explicit and implicit catalysts of consumer resistance: the effects of animosity, cultural salience and country-of-origin on subsequent choice
International Journal of Research in Marketing
2006 : VOL. 23:3, p.321-331
 2006 Russell, D. W.
Russell, C. A.
3.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
4.
Rethinking television audience measures: An exploration into the construct of audience connectedness
Marketing Letters
1999 : NOV, VOL. 10:4, p. 393-407
 1999 Russell, C. A.
Puto, C. P.
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