search query: @author Rust, L. / total: 4
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1.
How to reach children in stories: marketing tactics grounded in observational research
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 67-72
 1993 Rust, L.
2.
Using attention and intention to predict at-home program choice.
Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 25-29
 1987 Rust, L.
3.
Children's advertising : how it works, how to do it, how to know if it works.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. RC13-RC15
 1986 Rust, L.
4.
Children's advertising : how it works, how to do it, how to know if it works.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. RC-13, RC-15
 1986 Rust, L.
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