search query: @author Rust, R. / total: 10
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1.
Return on quality at Chase Manhattan Bank
Interfaces
1999 : MAR-APR, VOL. 29:2, p. 62-72
 1999 Rust, R.
2.
What you don't know about customer-perceived quality: the role of customer expectation distributions
Marketing Science
1999 : VOL. 18:1, p. 77-92
 1999 Rust, R.
3.
Mit Systematik aus dem Trendgestrüpp: Marketingplanung.
Absatzwirtschaft
1998 : JAN, p. 28-29, 31
 1998 Rust, R.
4.
Customer delight: foundations, findings, and managerial insight
Journal of Retailing
1997 : FALL, VOL. 73:3, p. 311-336
 1997 Oliver, R.
Rust, R.
Varki, S.
5.
The price of competitiveness in competitive pricing
Journal of the Academy of Marketing Science
1997 : SPRING, VOL. 25:2, p. 109-116
 1997 Griffith, D.
Rust, R.
6.
Determining the optimal return on investment for an advertising campaign
European Journal of Operational Research
1996 : DEC 20, VOL. 95:3, p. 511-521
 1996 Danaher, P.
Rust, R.
7.
Rising from the ashes of advertising
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 173-182
 1996 Rust, R.
Varki, S.
8.
Mathematical models of service
European Journal of Operational Research
1996 : JUN 21, VOL. 91:3, p. 427-439
 1996 Rust, R.
Metters, R.
9.
Return on quality: making service quality financially accountable
Journal of Marketing
1995 : APR, VOL. 59:2, p. 58-70
 1995 Rust, R.
10.
Effectiveness of some simple pricing strategies under varying expectations of competitor behavior
Marketing Letters
1993 : APR, VOL. 4:2, p. 113-126
 1993 Griffith, D.
Rust, R.
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