search query: @author Sanderson, R. H. / total: 2
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1.
Measuring channel sensitivities to new industrial service designs: managerial implications.
European Journal of Marketing
1989 : VOL. 23:4, p. 50-59
 1989 Sanderson, R. H.
Brodie, R. J.
Woodside, A. G.
2.
Testing acceptance of a new industrial service.
Industrial Marketing Management
1988 : FEB, VOL. 17:1, p. 65-71
 1988 Woodside, A. G.
Sanderson, R. H.
Brodie, R. J.
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