search query: @author Sarel, D. / total: 3
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1.
Characteristics of radio commercials and their recall effectiveness.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 52-60
 1986 Sewall, M. A.
Sarel, D.
2.
A comment on Capon and Lutz's model and methodology for the development of consumer information programs.
Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 103-107
 1983 Sarel, D.
3.
Consumer (mis-) perceptions and usage of third party certification marks, 1972 and 1980 : did public policy have an impact?
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 135-142
 1981 Laric, M. V.
Sarel, D.
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