search query: @author Sarstedt, M. / total: 1
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Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 77-90
 2010 Schwaiger, M.
Sarstedt, M.
Taylor, C. R.
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