search query: @author Schaninger, C.M. / total: 3
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1.
Creating cluster-specific purcahse profiles from point-of-sale scanner data and geodemographic clusters: improving category management at a major US grocery chain
Journal of Consumer Behaviour
2004 : DEC, VOL. 4:2, p. 97-117
 2004 Duchessi, P.
Schaninger, C.M.
Nowak, T.
2.
Attitudinal and consumption differences among traditional and nontraditional 'childless' couple households
Journal of Consumer Behaviour
2003 : MAR, VOL. 2:3, p. 248-268
 2003 Lee, D.H.
Schaninger, C.M.
3.
A new full-nest classification approach
Psychology & Marketing
2002 : JAN, VOL. 19:1, p. 25-58
 2002 Schaninger, C.M.
Lee, D.H.
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