search query: @author Schilke, O. / total: 3
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1.
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 188-197
 2010 Reimann, M.
Schilke, O.
Thomas, J. S.
2.
Strategic development of business models: Implications of the Web 2.0 for creating value on the Internet
Long Range Planning
2010 : APR/JUN, VOL. 43:2-3, p. 272-290
 2010 Wirtz, B.W.
Schilke, O.
Ullrich, S.
3.
Strategy in high-velocity environments
Long Range Planning
2007 : JUN, VOL. 40:3, p. 295-313
 2007 Wirtz, B.W.
Mathieu, A.
Schilke, O.
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