search query: @author Schmitt, B. H. / total: 4
references: 1-4 / 4
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1.
Language and visual imagery: issues of corporate identity in East Asia (Markenimage, betrieblicher Export, sales management)
Columbia Journal of World Business
1995 : WINTER, VOL. 30:4, p. 28-36
 1995 Schmitt, B. H.
2.
Managing corporate image and identity (Markenmanagement, corporate communication)
Long Range Planning
1995 : OCT, VOL. 28:5, p. 82-92
 1995 Schmitt, B. H.
Simonson, A.
Marcus, J.
3.
Language and consumer memory: The impact of linguistic differences between Chinese and English
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 419-431
 1994 Schmitt, B. H.
Pan, Y.
Tavassoli, N. T.
4.
Sex typing and consumer behavior: a test of gender schema theory
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.122-128
 1988 Schmitt, B. H.
Leclerc, F.
Dube-Rioux, L.
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