search query: @author Schroder, B. / total: 3
references: 1-3 / 3
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1.
Power and influence in the buying centre
European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1161-1170
 1999 Farrell, M.
Schroder, B.
2.
Influence strategies in organizational buying decisions (Verkaufsstrategie; Kaufentscheidung)
Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 293-303
 1996 Farell, M. A.
Schroder, B.
3.
Influence strategies in organizational buying decisions
Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 293-304
 1996 Farrell, M.
Schroder, B.
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