search query: @author Schumann, D. / total: 2
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1.
The Effectiveness of Shopping Cart Signage: Perceptual Measures Tell a Different Story
Journal of Advertising Research
1991 : FEB/MAR, VOL.31, p.17-22
 1991 Schumann, D.
Grayson, J.
Ault, J.
2.
Central and Peripheral routes to advertising effectiveness : The moderating role of involvement.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 135-146
 1983 Petty, R. E.
Cacioppo, J. T.
Schumann, D.
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