search query: @author Schumann, D.W. / total: 2
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1.
Using animated spokes-characters in advertising to young children: Does increasing attention to advertising necessarily lead to product preference?
Journal of Advertising
2004 : FALL VOL. 33:3, p. 7-23
 2004 Neeley, S.M.
Schumann, D.W.
2.
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 192-202
 1990 Schumann, D.W.
Petty, R.E.
Clemons, D.S.
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