search query: @author Scriven, J. / total: 4
references: 1-4 / 4
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1.
Differentiation or salience
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 7-14
 1997 Ehrenberg, A.
Barnard, N.
Scriven, J.
2.
Advertising and price
Journal of Advertising Research
1997 : VOL. 37:3, p. 27-35
 1997 Ehrenberg, A.
Scriven, J.
Barnard, N.
3.
Justifying our advertising budgets
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 38-44
 1997 Ehrenberg, A.
Barnard, N.
Scriven, J.
4.
Brand loyalty: now you see it, now you do not (Konsumentverhalten)
Marketing and Research Today
1994 : MAY, VOL. 22:2, p. 99-106
 1994 Scriven, J.
Ehrenberg, A.
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