search query: @author Sethuraman, R. / total: 4
references: 1-4 / 4
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1.
Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis
Journal of Retailing
2002 : VOL. 78:4, p. 253-263
 2002 Sethuraman, R.
Tellis, G.
2.
Asymmetric and neighborhood cross-price effects: some empirical generalizations
Marketing Science
1999 : VOL. 18:1, p. 23-41
 1999 Sethuraman, R.
Srinivasan, V.
3.
Exploring the brand value-shareholder value nexus for consumer goods companies
Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 260-273
 1998 Kerin, R.
Sethuraman, R.
4.
A meta-analysis of national brand and store brand cross-promotional price elasticities
Marketing Letters
1995 : OCT, VOL. 6:4, p. 275-286
 1995 Sethuraman, R.
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