search query: @author Shani, D. / total: 3
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1.
Fostering client - agency relationships: a business buying behavior perspective
Journal of Business Research
2000 : SEP, VOL. 49:3, p. 213-228
 2000 Lichtenthal, J. D.
Shani, D.
2.
Brand globally but advertise locally?: an empirical investigation.
International Marketing Review
1992 : VOL. 9:4, p. 18-31
 1992 Sandler, D. M.
Shani, D.
3.
Olympic sponsorship vs. "ambush" marketing.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 9-14
 1989 Sandler, D. M.
Shani, D.
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