search query: @author Shapiro, B. P. / total: 16
references: 1-10 / 16
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1.
Leveraging to beat the odds: the new marketing mind-set
Harvard Business Review
1993 : SEP-OCT, VOL. 71:5, p. 97-107
 1993 Slywotzky, A. J.
Shapiro, B. P.
2.
Staple yourself to an order
Harvard Business Review
1992 : JUL-AUG, VOL. 70:4, p. 113-122
 1992 Shapiro, B. P.
Rangan, V. K.
Sviokla, J. J.
3.
Adjuntese a un pedido. Y tome la perspectiva de su cliente para valorar la calidad de respuesta de su empresa.
Harvard-Deusto Business Review
1992 : DEC, 52, p. 72-82
 1992 Shapiro, B. P.
Rangan, W. K.
Sviokla, J. J.
4.
Ahora toda la empresa interviene en la estrategia de marketing.
Harvard-Deusto Business Review
1989 : JUL-SEP, 39, p. 3-10
 1989 Shapiro, B. P.
5.
The case of the tech service tangle.
Harvard Business Review
1989 : JUL-AUG, VOL. 67:4, p. 14-16, 18, 20, 24, 26
 1989 Shapiro, B. P.
6.
Vendre, oui, mais avec profit!
Harvard-L'Expansion
1988 : SUMMER, 49, p. 42-51
 1988 Shapiro, B. P.
7.
Manage customers for profits (not just sales).
Harvard Business Review
1987 : SEP-OCT, VOL. 65:5, p. 101-108
 1987 Shapiro, B. P.
8.
Marketing : du concept a l'application.
Harvard-L'Expansion
1986 : SPRING, 40, p. 64-70
 1986 Shapiro, B. P.
9.
Rejuvenating the marketing mix.
Harvard Business Review
1985 : SEP-OCT, VOL. 63:5, p. 28-30, 32, 34
 1985 Shapiro, B. P.
10.
Evaluating market segmentation approaches.
Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 257-268
 1984 Bonoma, T. V.
Shapiro, B. P.
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