search query: @author Sharp, B. / total: 6
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1.
Brand Salience and Customer Defection in Subscription Market
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 25-44
 2003 Romaniuk, J.
Sharp, B.
2.
What is Differentiation and How Does it Work?
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 739-759
 2001 Sharp, B.
Dawes, J.
3.
Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication
Journal of Business Research
2000 : APR, VOL. 48:1, p. 5-16
 2000 MacDonald, E.
Sharp, B.
4.
Using known patterns in image data to determine brand positioning
International Journal of Market Research
2000 : SPRING/SUMMER, VOL. 42:2, p. 219-230
 2000 Romaniuk, J.
Sharp, B.
5.
Loyalty programs and their impact on repeat-purchase loyalty patterns
International Journal of Research in Marketing
1997 : DEC, VOL. 14:5, p. 473-486
 1997 Sharp, B.
Sharp, A.
6.
Marketing orientation: more than just customer focus.
International Marketing Review
1991 : VOL. 8:4, p. 20-25
 1991 Sharp, B.
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