search query: @author Shen, F. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Chronic accessibility and individual cognitions : examining the effects of message frames in political advertisements
Journal of Communication
2004 : VOL 54:1, p. 123-137
 2004 Shen, F.
2.
Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 59-67
 2002 Shen, F.
3.
Effects of violence and brand familiarity on responses to television commercials
International Journal of Advertising
2001 : VOL. 20:3, p. 381-397
 2001 Shen, F.
« previous page | next page »
SCIMA