search query: @author Shrum, L. / total: 3
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1.
Television and persuasion: effects of the programs between the ads
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 119-140
 1999 Shrum, L.
2.
The role of television in the construction of consumer reality
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 278-294
 1997 O'Guinn, T.
Shrum, L.
3.
Recycling as a marketing problem: a framework for strategy development
Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 393-416
 1994 Shrum, L.
Lowrey, T.
McCarty, J.
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