search query: @author Shultz, C. J. II / total: 3
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1.
The societal conundrum of intellectual property rights: a game-theoretical approach to the equitable management and protection of IPR
European Journal of Marketing
2002 : VOL. 36:5-6, p. 667-688
 2002 Shultz, C. J. II
Nill, A.
2.
Preliminary Metric Investigations into the Nature of the "Postmodern Consumer"
Marketing Letters
2001 : VOL. 12:2, p. 189-203
 2001 Firat, A. F.
Shultz, C. J. II
3.
Marketing ethics across cultures: Decision-making guidelines and the emergence of dialogic idealism
Journal of Macromarketing
1997 : FALL, VOL. 17:2, p. 4-19
 1997 Nill, A. L.
Shultz, C. J. II
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