search query: @author Simester, D. I. / total: 3
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1.
Research Note: Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand
Marketing Science
2001 : SUMMER, VOL. 20:3, p. 315-327
 2001 Anderson, E. T.
Simester, D. I.
2.
Are Sale Signs Less Effective When More Products Have Them?
Marketing Science
2001 : VOL. 20:2, p. 121-142
 2001 Anderson, E. T.
Simester, D. I.
3.
Side payments in marketing
Marketing Science
1997 : VOL. 16:3, p. 246-255
 1997 Hauser, J. R.
Simester, D. I.
Wernerfelt, B.
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