search query: @author Simmons, G. / total: 5
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1.
Managing i-branding to create brand equity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1260-1285
 2010 Simmons, G.
Thomas, B.
Truong, Y.
2.
Strategists' reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 317-336
 2010 Palmer, M.
Simmons, G.
3.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
4.
A conceptualization of the determinants of small business website adoption: Setting the research agenda
International Small Business Journal
2008 : JUN, VOL. 26:3, p. 351-389
 2008 Simmons, G.
Armstrong, G.A.
Durkin, M.G.
5.
Marketing to postmodern consumers: introducing the internet chameleon
European Journal of Marketing
2008 : VOL. 42:3/4, p. 299-310
 2008 Simmons, G.
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