search query: @author Simonin, B.L. / total: 2
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1.
Marketing program standardization: a cross-country exploration
International Journal of Research in Marketing
2004 : VOL. 21:4, p.397-419
 2004 Özsomer, A.
Simonin, B.L.
2.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
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