search query: @author Siomkos, G. J. / total: 2
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1.
The hidden crisis in product-harm crisis management.
European Journal of Marketing
1994 : VOL. 28:2, p. 30-41
 1994 Siomkos, G. J.
Kurzbard, G.
2.
Crafting a damage control plan: lessons from Perrier ! Perrier
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.39-43
 1992 Kurzbard, G.
Siomkos, G. J.
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