search query: @author Sirdeshmukh, D. / total: 2
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1.
Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments
Journal of the Academy of Marketing Science
2000 : VOL. 28:1, p. 150-167
 2000 Singh, J.
Sirdeshmukh, D.
2.
Pheripheral Persuasion and Brand Choice
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239
 1992 Miniard, P.W.
Sirdeshmukh, D.
Innis, D.E.
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