search query: @author Smart, D. / total: 3
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1.
Returning young adults: implications for marketers
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 253-269
 1994 Burnett, J.
Smart, D.
2.
Sports marketing: a new ball game with new rules
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 21-35
 1993 Burnett, J.
Menon, A.
Smart, D.
3.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
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