search query: @author Smit, E.G. / total: 1
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The effects of program responses on the processing of commercials placed at various positions in the program and the block
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 49-59
 2005 Moorman, M.
Neijens, P.C.
Smit, E.G.
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