search query: @author Smith, G. E. / total: 4
references: 1-4 / 4
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1.
Framing in advertising and the moderating impact of consumer education
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 49-64
 1996 Smith, G. E.
2.
Framing in advertising and the moderating impact of consumer education
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 49-64
 1996 Smith, G. E.
3.
Frames of reference and buyers' perception of price and value (Verbraucherforschung, sales management)
California Management Review
1995 : FALL, VOL. 38:1, p. 98-116
 1995 Smith, G. E.
Nagle, T. T.
4.
Building and marketing a commercial on-line database.
Journal of Systems Management
1987 : MAR, VOL. 38:3, p. 22-34
 1987 Raine, J. E.
Smith, G. E.
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