search query: @author Snyder, R. / total: 2
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1.
Forecasting sales of slow and fast moving inventories
European Journal of Operational Research
2002 : AUG, VOL. 140:3, p. 684-699
 2002 Snyder, R.
2.
Viewer recall of television commercials : prediction from the propositional structure of commercial scripts.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 127-136
 1984 Thorson, E.
Snyder, R.
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