search query: @author Solomon, M. R. / total: 4
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1.
Las constelaciones de consumo: clave la estrategia de comuni cacion integrada.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.50-59
 1997 Englis, B. G.
Solomon, M. R.
2.
Predictability and personalization in the service encounter.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 86-96
 1987 Surprenant, C. F.
Solomon, M. R.
3.
The missing link : surrogate consumers in the marketing chain.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 208-218
 1986 Solomon, M. R.
4.
The role of products as social stimuli : a symbolic interactionism perspective.
Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 319-329
 1983 Solomon, M. R.
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