search query: @author Somers, T. / total: 3
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1.
The congruence between a firm's competitive strategy and information technology leader's rank and role
Journal of Management Information Systems
1996 : SUMMER, VOL. 13:1, p. 63-88
 1996 Karimi, J.
Gupta, Y.
Somers, T.
2.
Impact of competitive strategy and information technology maturity on firms' strategic response to globalization
Journal of Management Information Systems
1996 : SPRING, VOL. 12:4, p. 55-88
 1996 Karimi, J.
Gupta, Y.
Somers, T.
3.
Analysis of Cooperative Advertising Expenditures:A Transfer-Function Modelling Approach
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45
 1990 Somers, T.
Gupta, Y.
Herriott, S.
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