search query: @author Soni, P. / total: 2
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1.
Industrial innovation and firm performance: a re-conceptualization and exploratory structural equation analysis
International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 365-380
 1993 Soni, P.
Lilien, G.
Wilson, D.
2.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
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