search query: @author Sonner, B. S. / total: 3
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1.
Just Say No to Traditional Student Samples
Journal of Advertising Research
2001 : SEP-OCT, VOL. 41:5, p. 63-72
 2001 James, W. L.
Sonner, B. S.
2.
The effectiveness of negative political advertising: A case study
Journal of Advertising Research
1998 : NOV/DEC, VOL. 38:6, p. 37-42
 1998 Sonner, B. S.
3.
To whom do advertising creatives write? An inferential answer
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 41-53
 1997 Kover, A. J.
James, W. L.
Sonner, B. S.
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