search query: @author Sood, S. / total: 2
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1.
"Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 129-141
 2002 Zhang, S.
Sood, S.
2.
"Deep" and "surface" cues: brand extension evaluations by children and adults
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 129-141
 2002 Zhang, S.
Sood, S.
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