search query: @author Spaulding, M. / total: 1
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A gravity-based multidimensional scaling model for deriving spatial structures underlying consumer preference/choice judgments
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 91-100
 2002 Desarbo, W. S.
Kim, J.
Choi, S. C.
Spaulding, M.
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