search query: @author Spekman, R.E. / total: 3
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1.
Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test
Journal of the Academy of Marketing Science
2002 : SPRING, VOL 30:2, p. 141-158
 2002 Lambe, C.J.
Spekman, R.E.
Hunt, S.D.
2.
Social exchange theory and research on business-to-business relational exchange
Journal of Business-to-Business Marketing
2001 : VOL. 8:3, p. 1-36
 2001 Lambe, C.J.
Wittmann, C.M.
Spekman, R.E.
3.
A commentary on business marketing: a twenty year review and an invitation for continued dialogue
Journal of Business-to-Business Marketing
2000 : VOL. 7:4, p. 11-32
 2000 Spekman, R.E.
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