search query: @author Spiro, R. L. / total: 5
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1.
The marketing concept in perspective.
Business Horizons
1988 : MAY-JUN, VOL. 31:3, p. 40-45
 1988 McGee, L. W.
Spiro, R. L.
2.
Communication style in the salesperson-customer dyad.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 434-442
 1985 Williams, K. C.
Spiro, R. L.
3.
Persuasion in family decision-making.
Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 393-402
 1983 Spiro, R. L.
4.
Influence use by industrial salesmen: influence-strategy mixes and situational determinants.
Journal of Business
1979 : JUL, VOL. 52:3, p. 435-455
 1979 Spiro, R. L.
Perreault, W. D.
5.
An approach for improved interpretation of multivariate analysis.
Decision Sciences
1978 : 3 JUL VOL.9 p.402-413
 1978 Perreault, W. D.
Spiro, R. L.
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