search query: @author Sprague, J. D. / total: 2
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1.
Estimating newspaper turnover rates.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13
 1983 Sprague, J. D.
2.
Exaggerated and understated newspaper reach.
Journal of Advertising Research
1981 : DEC, VOL. 21:6, p. 39-44
 1981 Sprague, J. D.
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