search query: @author Spreng, R. / total: 2
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1.
Journal of the Academy of Marketing Science
1997 : WINTER, VOL. 25:1, p. 4-17
1997 Patterson, P.
Johnson, L.
Spreng, R.
2.
Journal of the Academy of Marketing Science
1996 : SUMMER, VOL. 24:3, p. 246-256
1996 Schmidt, J.
Spreng, R.
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