search query: @author Srinivasan, V. / total: 32
references: 1-10 / 32
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1.
How much does the market value an improvement in a product attribute?
Marketing Science
2002 : FALL, VOL. 21:4, p. 398-411
 2002 Ofek, E.
Srinivasan, V.
2.
PERSPECTIVE: Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course
Product Innovation Management
2002 : JAN, VOL. 19:1, p. 32-45
 2002 Lovejoya, W. S.
Srinivasan, V.
3.
The predictive power of Internet-based product concept testing using visual depiction and animation
Journal of Product Innovation Management
2000 : MAR, VOL. 17:2, p. 99-109
 2000 Dahan, E.
Srinivasan, V.
4.
Asymmetric and neighborhood cross-price effects: some empirical generalizations
Marketing Science
1999 : VOL. 18:1, p. 23-41
 1999 Sethuraman, R.
Srinivasan, V.
5.
Prioritizing marketing image goals under resource constraints
Sloan Management Review
1993 : SUMMER, VOL. 34:4, p. 69-76
 1993 Barich, H.
Srinivasan, V.
6.
Compensation plans for single- and multi-product salesforces: an application of the Holmstrom-Milgrom model
Management Science
1993 : JUL, VOL. 39:7, p. 777-793
 1993 Srinivasan, V.
Lal, R.
7.
Prioritizing marketing image goals under resource constraints
Sloan Management Review
1993 : SPRING, VOL. 34:3, p. 69-76
 1993 Barich, H.
Srinivasan, V.
8.
Conjoint analysis in marketing : new developments with implications for research and practice.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 3-19
 1990 Green, P. E.
Srinivasan, V.
9.
An industrial bond rating model based on the analytic hierarchy process.
European Journal of Operational Research
1990 : SEP 5, VOL. 48:1, p. 105-119
 1990 Srinivasan, V.
Bolster, P. J.
10.
The effects of brand loyalty on competitive price promotional strategies.
Management Science
1990 : MAR, VOL. 36:3, p. 276-304
 1990 Raju, J. S.
Srinivasan, V.
Lal, R.
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