search query: @author Stafford, T.F. / total: 2
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1.
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 17-34
 2002 Royne Stafford, M.
Stafford, T.F.
Day, E.
2.
Alert or oblivious? Factors underlying consumer responses to marketing stimuli
Psychology & Marketing
2000 : SEP, VOL. 17:9, p. 745-760
 2000 Stafford, T.F.
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