search query: @author Star, S. H. / total: 3
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1.
Consideraciones practicas para segmentar un mercado.
Harvard-Deusto Business Review
1990 : JUL-SEP, 43, p. 93-100
 1990 Star, S. H.
2.
Marketing and its discontents.
Harvard Business Review
1989 : NOV-DEC, VOL. 67:6, p. 148-154
 1989 Star, S. H.
3.
The case of the test market toss-up : should Paradise Foods put its new frozen dessert on ice?
Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 10-12, 14, 16, 20, 22, 24, 26
 1988 Star, S. H.
Urban, G. L.
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